Brainstorming Effectively
BRAINSTORMING: The basic tool used in generating many possible solutions to a problem is brainstorming. To use the brainstorming process effectively requires following a prescribed set of rules very closely. These rules are: 1. No positive or negative comments are allowed during the brainstorming phase. 2. Positive or negative non-verbal evaluations are discouraged as well. 3. A group member may ask for clarification if the member does not understand a given suggestion, but it is important to avoid any questions that are directed to "how" or "why" of the idea. In other words, the person suggesting a solution is not to be asked to defend the idea! 4. "Far out" or amusing suggestions are encouraged. Laughter can serve as a good release and help people relax. A seemingly wild or amusing suggestion is listed with the more serious ideas for group consideration, unless the "author" of the idea specifically asks that it be withheld. Sometimes a wild idea can be changed or built upon for creative practical solutions. The idea here is to relax and let the ideas flow. 5. Encourage group members to generate solutions that are based upon changing ideas already presented, (e.g., reversing, expanding, limiting). 6. Combine ideas that seem to compliment each other.
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