5 Effective Web Writing Tips
Writing for the web is very different from writing for the print medium. Writing for the web requires some special abilities. Mastering these abilities is crucial to establish yourself as a well known author or content writer in this challenging medium.
Here are a few key tips to make you an expert in writing for the web.
Make your document scan able
People scan a web page rather than read them. Make your document easily readable by using simple and short sentences. A few short sentences make short paragraphs. Short paragraphs are more easily scanned than longer ones.
Use heads, subheads and lists
Start the writing with a header followed by short sentences. Use as many sub heads as required for different points. Sometimes you may also use a list to highlight all the important points.
The title could be short and work the best. However longer titles can have keywords and are more searchable
Use of Keywords
Being searchable is an important aspect of Web writing. Whatever be the title of your topic, article or web page, use related key words as often as possible throughout the page. Start with a summary which has a higher density of these keywords followed by a liberal sprinkling of them throughout the copy.
However the use of keywords must be natural and should not be used without making sense just for being searchable.
Provide links for additional information
This is something unique to web writing. Wherever you want to be descriptive or provide more information you can provide a link to the required page. While this makes your writing to the point, the reader has the option to learn more on the subject if he so desires.
Summarize
The best principle to follow in web writing is tell what you want to tell. Tell it. Tell what you have told.
Start your writing with a small summary of what you want to say. Then say what you want to in the main content. Finally conclude by giving a summary of what you have said.
Keeping these key techniques in mind for whatever you want to write for the web will make you more readable, keep your readers happy, search engines finding you easily and your own satisfaction at being able to deliver quality content.
R.G. Srinivasan is a Certified Trainer, Writer and Author with more than two decades of managerial experience. He writes a regular blog on home-business resources which you may check out at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies
MORE RESOURCES:
 Reuters | Democrats are writing a new narrative, on health care and the elections North Country Public Radio (blog) Since early last summer -- when tea party protests erupted around the US -- Democrats have been on the defensive. Despite sweeping majorities in both houses ... Obama team wrapping up health package Are the Democrats on the Verge of Health Care Victory? Democrats look forward to health care victory |
 Washington Post | The Writing Life, by Ken Ludwig Washington Post This (along with Rules Two and Three, see below) is how playwriting differs from writing novels, poetry and other forms of literature that fit between two ... |
Runners keep writing tournament on track Chillicothe Gazette Unioto has hosted the regional seventh- and eight-grade writing tournament for several years, but organizers point to the students who didn't get to compete ... |
Anne 's ex writing her letters from jail Times of India Anne Hathaway's ex-boyfriend, who is in jail for trying to steal 35million pounds from the Vatican, has been writing her letters from the prison. ... |
Roanoke Times wins 30 VPA awards Roanoke Times The Roanoke Times and roanoke.com earned 30 writing, design, photography and online awards Saturday night at the Virginia Press Association's annual meeting ... The News Virginian wins 19 awards CSE wins 26 awards in annual VPA contest The News & Advance earns top state press award again |
Cheerios contest boosts local author's kids book Chicago Sun-Times BY DELIA O'HARA Staff Reporter Lori Degman has been writing children's books on and off for 20 years but never got one published -- until now. ... |
Students playing catch-up as they hit college Dallas Morning News Yet here they were at Brookhaven Community College in Farmers Branch taking remedial writing. Over the semester, they'd review "your" vs. ... |
Big Write winner: Writing in the 'style of Mark Twain' St. Louis Post-Dispatch by Karen Sterbenz Karen Sterbenz won the short fiction division for the Big Write contest, basing her writing on the style of Mark Twain. ... |
A field of dreams, a plot of reality Detroit Free Press Through some passionate and persistent letter writing, he convinces the Tigers that he's the boy for the job. That's the wholesome, apple-pie part of the ... |
 College Hockey News | Hunwick, Michigan Writing Cinderella Story College Hockey News Hunwick, who is writing one of this season's bigger Cinderella stories, led Michigan to a 5-2 upset of top-seeded Miami, his fifth consecutive win, ... |
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