Do I Have To Be A Good Writer to Market My Own Business?
Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget?
Marketing is a form of communication. And you do need to be able to write well to communicate effectively.
So what do you do if you don't write very well? You have two choices. You can hire someone else to write for you. Or you can learn how to write.
My suggestion is that you learn how to write. Writing is a skill that can be learned. And if you are writing about an area that you have expertise in, YOU are the best person to share that information with your prospects and customers.
Take a writing class at your local community college or adult school. Learn the basics of good grammar and then write, write, and write some more. Practice, practice, and practice some more. The more you write, the better you will become.
Register for and read free newsletters, ezines and special reports so you can get a feel for how they are written. There is so much information available via the web; take advantage of it.
Until you perfect your writing skills, always have someone else proofread and edit what you have written. They will catch things that you miss. They will tell you if something is unclear or confusing.
It's even a good idea to keep this up once you get good. Proofreading and editing your own work is difficult. And typos and mistakes don't reflect well on you or your business.
So if necessary, hire someone to do your writing until you learn or improve your skills. But do acquire the skills. Strong writing and communication skills will always benefit you in business and in life, so it will definitely be time well spent.
(C) 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
MORE RESOURCES:
 Daily Mail | Man thrown off train for writing Killers song titles on list NME.com They then asked him to explain the list he had been writing. A South West Trains spokeswoman confirmed that Shaw was asked to leave the train. ... Tom Shaw thrown off train at Fareham for writing down song by The Killers Musician removed from train for writing name of 'The Killers' Musician kicked off train for writing the word 'Killers'... as he scribbled ... |
Madoff geeks charged for writing book-cooking code Register A federal grand jury has indicted two computer programmers on fraud and conspiracy charges for developing programs used by Bernard Madoff to cook the books ... |
Fresno State students get high-tech writing help Fresno Bee The project is part of a larger effort to boost student writing — a skill lacking in many new freshmen. Skills also can erode as students abandon proper ... |
Gloucester man pleads guilty to writing bad checks for cars, Smithfield mansion Daily Press ... guilty to two counts of obtaining property by false pretenses and one court each of using false statements to obtain credit and writing bad checks. ... |
 Reuters | David Weidner's Writing on the Wall MarketWatch NEW YORK (MarketWatch) -- Here's one way of looking at Sen. Christopher Dodd's financial reform bill: if Wall Street hates it, ... Dodd unveils bill that puts consumer agency at Fed |
 New Zealand Herald | 'Gaming' Sends Boys' Test Scores Sliding BusinessWeek All of the boys took reading, writing and math tests at the beginning of the study and then either received a video game system plus three games immediately ... Study shows gaming can hinder reading, writing progress Video games may impair kids' academic achievement Study: Video Games Can Hurt Schoolwork |
mom, daughter explore bond by writing book on relationship NewsOK.com Over the years of publishing one book after another, the busy professional writer, wife and mother of three dreamed of one day writing a book with her only ... |
 All the buzz in News (blog) | North Carolina Teacher Suspended After Writing 'Loser' on Girl's School Work FOXNews A North Carolina teacher reportedly has been suspended after being accused of writing "loser" on a sixth-grade student's school work. ... Teacher faces sack for writing 'loser' on poor exam paper Buncombe Co. teacher under fire for writing 'loser' on student's paper NC teacher in trouble for writing 'loser' on student's assignment |
 Washington Post | Obama team wrapping up health package USA Today WASHINGTON — President Obama and his chief allies in Congress struggled Wednesday to finish writing historic ... What's the agenda after health care? Road To Reform: The Top Five Things That Could Go Wrong Tuesday Quotes: The Truth Detector |
Larry Flynt of "Hustler" Writing Book on U.S. Presidents' Sex Lives Gather.com Hustler magazine founder Larry Flynt, who hasn't been in the headlines since forever, is taking a stab at relevance by penning a book about the sex lives of ... |
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