The Author Within
Just about every marketer on the Internet claims to be the best around and would have you believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone else's teachings they will lessen their marketability as the "great persuader" in salesmanship.
In truth, while they may not admit it publicly, every marketer studies the technique or style of others on a continuing basis. I'll be the first to admit that I seek out, read and revise my methods of copywriting thanks to the best of the best. And I have discovered that perfection is often flawed.
We are in an age where videos, movies, television, radio and computer games scream for our attention. They produce more information than anybody can possibly retain. Therefore, if I want to hold someone's attention, make a written offer that compels them to read to the last line and reach for their wallet --- then I must learn to outshine my competition and dazzle my readers.
If you think back, I'm sure you remember times when you were reading something so mesmerizing that you never heard the phone ring, or if you did you didn't answer it. So absorbed were you that you didn't realize where an hour had gone? or, held up a halting hand when someone attempted to interrupt you with a question. Yeah, I've been there too. And that's exactly the kind of writing that I'm talking about.
Irresistible writing rivets your eyes to the page. Words are so clear, so concise that the effect is nearly hypnotic? and you remember what you have read because it IS unforgettable. The only place to learn this is from the "proven experts".
Going back many years, I remember radio programs that my grandmother listened to daily. They were no more than half-hour serials like "Porsha Faces Life" and there was always a crisis at the end of the daily broadcast that left you hanging? "Tune in tomorrow and answer the question - how will Porsha react with the news blah, blah, blah?"
In today's novel writings, each chapter will leave you with a similar "cliff-hanger", something untold that will stir your curiosity. A good piece of fiction will not allow you to stop between chapters, and a top-notch one will forbid you to stop until the end.
Now then --- if you can write an advertisement, article or eBook preview that will stir the curiosity of your reader without giving them the whole story? if the "cliff-hanger" compels them to fill out a form, send you an email, or sign up for a free trial, you have discovered the author inside you.
© 2004 Esther Smith
About The Author
Esther Smith is editor of Partners-For-Profit Newsletter and copywriter for The Permanent Venture. Each publication of PFP get a weekly diet of marketing and advertising reports, free bonuses, ad space and resources for all their Internet needs.
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MORE RESOURCES:
 Pasta Padre (blog) | 'Underworld 4' on the Way With 'Shield' Scribe Writing Moviefone According to the Hollywood Reporter's Heat Vision blog, the task of writing the fourth film falls upon John Hlavin, best known as a writer and story editor ... Underworld 4 being scripted by John Hlavin |
Parting Shot: Writing In Alexander for Biletnikoff Award Kansas City Star By Mike dearmond - Posted on 20 November 2009 Danario Alexander is not a finalist for the award given annual to college football's best receiver. ... |
 Film School Rejects (blog) | Mike White Writing New Christmas Comedy Called Santa Wars Fused Film Paramount and Scott Rudin are teaming together for a new Christmas comedy that will feature battling Santas. ... School of Rock's Mike White Writing Holiday Comedy Santa Wars |
Darwin vs. Genesis, a literary smackdown Toronto Star Genesis, it has to be said, is tough to beat as a piece of writing. It contains both the best of the wilderness, emerging over several generations from the ... |
Late mail on writing The Age He credits his mother for his love of reading and writing. She bore three sons in three years, and as her belly grew so did a line of Russian novels on her ... |
Mpls. Teams Needs Help Writing Cinderella Story KSTP.com An inner-city youth football team that helped revitalize a Minneapolis park now needs the help of the community to write the ending to a true Cinderella ... |
 New York Daily News | Martha Stewart pans Rachael Ray's cooking - and cooking writing New York Daily News Stewart told ABC News' Cynthia McFadden that Ray's approach to cooking - and cookbook writing - is "not good enough for me." In her first TV interview since ... |
 MTV.com | Lauren Conrad Is Writing A Book On Style MTV.com And when Conrad isn't busy writing books or working on the "LA Candy" movie, she is spending her time designing her clothing line, LC Lauren Conrad, ... Ex-'Hills' star Lauren Conrad is writing a style tips book. Chapter 1: Hire a ... Lauren Conrad is writing a style book Morning Round Up: Lauren Conrad to write a style book PLUS Leighton's latest ... |
Writing project gives Rainier students some new perspectives Longview Daily News Kirkpatrick's class, along with the other classes at Hudson Park Elementary School, have been working on a special writing project, learning to see stories ... |
Cassidy: Former Silicon Valley CEO settles into the writing life San Jose Mercury News Writing is not Raffel's first career. Way back in the 1990s, he started Upshot, a No surprise then that Ian Michaels, the startup executive protagonist of ... |
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