Top Seven Essential Hot-Selling Points To Implement Before Writing Chapter One


Every part of your book can be a sales tool. When you include the below tips, you will have a roadmap to follow to keep your writing organized and compelling, and you'll sell more books than you ever dreamed of!

1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience's picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken
Soup.

2. Write a sizzling book title and front cover. You have 4-10 seconds to hook your potential buyer. The cover itself sells more books than any other part. Bookstore buyers buy mainly by cover designs. Your title must compel your audience to buy. If you want an agent or publisher your title and subtitle are vital.

3. Write a thirty-second "tell and sell." You only have a few seconds to impress the media, the agent, the bookseller, and the individual buyer. Include your title, a few benefits, and the audience. Include a few sound bites that grab attention. You may also want to compare your book to a successful one. "Passion at Any Age" is the "Artist's Way" for seniors.

4. Write your back cover before you write your book. This is the second most important sales tool your book has to offer. Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot. If they want more information, they will look inside at the introduction and table of contents.

If you write an electronic book (eBook) you can apply this information to your Web site sales letter.

5. Write your book introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page.

6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understand the chapter title, then annotate it. Add some benefits or a sub title. In Passion at Any Age, the author put the word "passion" in each title. Which attracts you more? "Open Your Mind?" or "Attracting Passion?"

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will make your back cover an important sales tool.

Designing every part of your book to be a sales tool and a beacon to writing a focused, compelling, understandable, and enjoyable book is a must, before you write a single word.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


MORE RESOURCES:
RELATED ARTICLES
Recipe for a Style Guide
Wired Online has recently announced its plans to drop capitalization in internet, web, and net, but Wired Magazine continues to capitalize these words. Which should you do? For the most part, it's up to you.
How To Write Thank You Letters With Class
When I first started tracking the information preferencesof people visiting my Writing Help Central Web site I wassurprised to find how many folks were seeking informationon how to write thank you letters. In fact, "thank youletter" information and sample templates are the third ranked destinations at that Web site.
What is Screenwriting?
Simply put, it is the art of writing scripts for a visual medium. Unlike a play where the action is "talked out," the action within a screenplay is "acted out" visually.
Fight The Fluff!
The first and final rule of quality writing is this: what doesn't strengthen your writing, weakens it.There are no neutral words when you're trying to be persuasive - every word must be doing real work and every sentence must be necessary.
Best Writing Advice I Ever Got
I've been in the communications business a long time?over 25 years. During that period I've gathered writing suggestions from all over, and put much of it in my new book "Words That Stick.
Effective Collaboration - Working With Your Ghostwriter
Using a ghostwriter to craft your free reprint articles and marketing materials is an excellent way to maximize your time and profit. The fastest and most effective way to find a freelance ghostwriter or editor is to post your writing projects on an on-line service like Freelance Work Exchange at http://tinyurl.
6 Ways to Leverage Technical Articles
Technology vendors often contribute bylined articles to trade journals. The articles are great exposure for these companies but they don't come cheap - the trades rarely pay for these articles but the vendors spend time and resources to assign pieces, write them, approve them and submit them.
Why Researching Is Good, And A Failure To Do So Is Not
What a lack of research could do to you.When creating an ebook how well do you research the topic before hand?It's absolutely crucial that you research what problems your target market is having andwhat they're spending money on.
Top 5 Rules of English Grammar
Communication is effective when we follow certain rules. These rules make the written words understood.
Writing is a Discipline
If a writer considers writing to be a task, he/she is doomed to failure. Since it cannot be a task, then what is it? It is a discipline.
Finish Your Book Already!
I owe the completion and success of my book to a big cardboard box that saw me through the entire process. I found this box and filled it with any and all information I could find on my topic 'advanced presentation skills for speakers and business presenters.
Writers Turn to the Internet for Support, Friendship and Advice
Riding on the fumes of potential, you take pen to paper or keyboard to monitor. Endless hours of creativity intermingle with apprehension, but your need to write engulfs your spirit.
Vary Your Writing Style and Win Readers
First drafts are for getting down the ideas. Anna Jacobs calls the first draft the 'dirty draft'.
Turbo-Charging Your Writing Career - 6 High-Yield Strategies
Hands up all those who'd like to have a successful writing career.(What's that you say? What do I mean by 'successful'?)All right, I know all writers are individuals.
Comma Usage Made Simple
Don't they drive you nuts?You can visit all the rules of style you want, and you can readall the books and articles you want. You'll still be confused.
Keep your Book Dream Alive
Is your book nearly finished, finished, published, or even in its early stages? Do you want to know how to promote it with ease and low cost?Maybe you have already tried other methods to sell you book and felt tired of?- Submitting unseen or unheard media releases- Chasing book reviews that yielded small negligible results- Selling only a few books at your book signings- Exerting a lot of effort to travel, to speak, only to reap mediocre book sales- Experiencing radio and TV talk show low book sales results- Wondering why your bookstore or distributor has stopped selling your books- Worrying about who will promote your book now that your publisher has stopped- Feeling dismayed your book isn't giving you the ongoing, passive income you hoped for- Feeling discouraged about all the wasted time and money you have spentKeep Your Book Dream AliveJust like you, I wrote Ten Non-Techie Ways to Market your Book Online because as an author, just like you, I was tired of the old ways to get my books sold. Lackluster sales and chasing a low-results pot of gold at the end of the rainbow, I turned to the Internet four years ago.
In Praise of Personal Pronouns
Rudolph Flesch, a pioneering advocate of readability, put great stock in the liveliness of the written word.One way of getting that liveliness into our writing, he said, is to use the personal pronouns: you, me, I, we, us, he, she, him, her, and they.
Writing Internal Newsletters: How to Build Your Network and Your Reputation
To help build your profile and reputation within a large company create or contribute to, an internal newsletter. Your company collegues are an excellent network for you - lift your internal reputation by writing an internal newsletter that people will read.
Starting a Freelance Writing Career (or How I Sifted Through the Muck and Found My Way)
So, the decision is final. I am a writer.
A Writers Tools
If you are like most writers, you're constantly searching for tips on technique that will help you to increase your chances of publication. You eagerly pounce on articles that tell you how to plot better, write better and sell better.

Home | Articles Site Map