Writing Internal Newsletters: How to Build Your Network and Your Reputation
To help build your profile and reputation within a large company create or contribute to, an internal newsletter. Your company collegues are an excellent network for you - lift your internal reputation by writing an internal newsletter that people will read. This article is full of tips to help you get started.
Write for the company newsletter. Offer to provide articles or updates for the internal newsletter. This is a great way to work with the production team (who are often volunteers looking for content for the newsletter).
When writing for internal correspondence here is a couple of questions and tips:
What do you know your topic? List on one piece of paper all the different aspects to your topic. You may like to create a map of your brainstorm to identify major headings or important points. This map will also help you locate sub points for each major heading.
Who will use the information or tips? Make a list of the people within the organisation that would be interested in your topic, and make a note of how to write this in a way that will appeal to them.
Why will they use it? This question will help you to structure your thoughts and write them in a way that is appropriate for your colleagues. Is it just for information? Will it help them do their job better? Will it boost their productivity? Will their lives be easier as a result of knowing your information - consider these questions when you write about your knowledge:
Why will people read it? This is similar to the question above, make it interesting and assist your team by explaining the main points of the article in the title or first sentence.
What tips can you give your co-workers about your knowledge? Try and turn your information into easily applied tips that people can apply straight away if appropriate.
Create an opening and closing paragraph - in the first paragraph or sentence state the premise of your article. In the closing paragraph or sentence remind your readers of the main points.
Create a call to action from the article - in the closing paragraph you might like to suggest action they can take to apply this knowledge or improve their understanding. You might suggest further websites they could review, books to read, other articles or texts on the subject - give them suggestions for what to do with this information you have shared in your article.
Create a promotional box at the end of the article to allow your colleagues to get in touch with you if they want more information. This should have your name, contact information including phone, fax and email. If you have a website for your department that would also help your readers.
Sharing your knowledge with others is a great gift and personally rewarding so start writing today and structure articles that are easily read and understood for your teammates.
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