Business Writing: 10 Great Authors
Great business writers combine narrative skills with sound judgment to create classics that help both the beginner and the mid-career professional.
Writing's completely subjective. What interests you may not interest me. But if somebody told me I could read the wisdom of only ten business writers, these are the ones I'd choose:
1. Socrates - He was likely history's first "self-help" writer. He taught people to seek ultimate truths by questioning conventional wisdom and examining their own beliefs. He said folks shouldn't accept opinion as fact.
2. Sophocles - Another guy with no last name. He created plays that usually centered on a single heroic character who chose an unpopular course of action. This dramatist may have been the first "niche" marketer.
3. Benjamin Franklin - This multi-talented American championed succinct writing, and his epigrams became part of our national heritage. Ben warned, "He that speaks much is much mistaken." Franklin succeeded in multiple business ventures.
4. Mark Twain - He's been called America's finest author because he wrote in American dialect, using phrases and speech unique to the United States. He punctured pompous prose, and laced his stories with regional references. (Many say Twain was also America's greatest lecturer.)
5. Claude Hopkins - This researcher wrote "Scientific Advertising" in 1923. He's among the first to discuss the use of product samples and demonstrations.
6. Edward Bernays - This nephew of Sigmund Freud is called the "father of public relations." He authored the classic book "Crystallizing Public Opinion" in 1923.
7. Dale Carnegie - His book "how to Win Friends and Influence People" is one history's greatest guides. He discussed the value of developing one's personality, and wrote beautifully.
8. David Ogilvy - This brilliant copywriter and ad agency executive believed in the value of brand image, and valued advertising research and testing.
9. John Caples - His wonderful books like "Tested Advertising Methods" serve as a great source of information on powerful words, phrases, sentences, headlines, and much more.
10. Al Ries and Jack Trout - They wrote the classic "Positioning: The Battle for Your Mind," which discusses ways to get your product or service remembered. (It's my favorite business book.)
Rix Quinn wrote "Words That Stick: A Guide to Short Writing with Big Impact." It's a writing book to help people who hate to write. It's available from your local bookstore, or from http://www.tenspeed.com/catalog/all/item.php3?id=1661
Save Time When You Write
I'm in the process of moving from one computer to another, and one of the things I really miss so far is a good keystroke macro program.That's a program, a communication technology, that allows you to trigger long strings of text, including names and email addresses, with just a couple of keystrokes.
Imagine The Imagination
Imagine a three hundred page book was in the author's mind before it was poured out onto the pages of the book.Imagine all those words are words we all know and use but one person takes those words and arranges them in a certain way in the mind; the person fuses these words to form a story.
Write a Letter, Make a Difference
Today I took the dog for a walk and realized that there is a letter that I must write. Near our house, we walk up a once paved road that is now mostly rock and mud.
Does Your Theme Contain Character, Conflict, Resolution?
Creative Writing Tips -For a theme to work and the story, which will revolve around the theme, it has to contain three things?CharacterConflictResolutionWhat's the reason for this?If your theme doesn't contain these three essential elements, then you won't be writing a proper short story. It might turn out to be an essay instead.
Making Better Word Choices - 4 Examples
Choosing the wrong words can have a poor effect on your writing and on you. Whether you are writing a cover letter for a job, a business proposal, or an application essay for graduate school, using words poorly can result in negative feedback.
The One-Plot Wonder
Back in the mid to late 1980s I was a security guard. The pay waslousy, but it gave me many hours in seclusion to write shortstories and novels.
Top Seven Ways to Write your Print or eBook Fast
Want to write your book? But, need a blueprint on why it will help your profits and brand your business? Need to know each step so you can delegate it to an assistant or do it yourself in just an hour a day for less than a month?Each chapter within my eBook "Write Your Print or Other Short Book-Fast!" can help fiction and non-fiction authors.Ch.
Another Way to Show Your Expertise: Write a Book!
Maybe you should write a book! This is not as difficult as it sounds. You're already an expert in a field by virtue of your work experience and/or academic credentials.
Become an Instant Author by Playing Well with Others
You wrote a tips booklet. Maybe more than one.
Rejection - Have the Right Perspective and Don't Quit
If you're getting rejections from your submissions, please don't quit yet until you read the following article. I want you to get a perspective on rejection.
Format Each eBook Chapter Before you Write It
Do you have a problem creating a focus in your chapters? Does your writing slip around, leaving a muddy path to the gold--your unique, useful message? Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter because they are easy to understand.
The Blank Mind
Many writers stare at the blank page or clean computer screen and wait for inspiration with a feeling of hopelessness. That white page or screen is always a struggle to fill, and it probably will always be for most writers.
All writers should use a plan whether written or reflected. This includes the initial idea, the content or main points, and the conclusion whether it is an article, a short story, a chapter, or a complete novel.
The Makings of a Personal Essay, Really
Sometimes I can be dense when it comes to realizing the potential of my own life experiences as essays for magazines. I, of course, fully believe that everything in my life is newsworthy, but sometimes have trouble figuring out which experiences will hit home with other people.
Business Letter Etiquette
Business etiquette is fundamentally concerned with building relationships founded upon courtesy and politeness between business personnel. Etiquette, and especially business etiquette, is a means of maximising your potential by presenting yourself positively.
Uncommon Advice for Beginning Novelists
1) Convince yourself you want to do something else. If you don't succeed, proceed to number 2.
Frequently Asked Questions from Writers
1. What Is A Premise?A premise is the point you have to prove in your novel.
Want to start a publishing revolution?
Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy.
Every Result is an Asset
Not long ago, I went to an Internet Marketing Seminar. One of the speakers was John Reese, a man who set the Internet world abuzz in August 2004 by achieving the amazing result of just over a million dollars worth of sales in 18 hours.
The Writers Identity: Exploring the Writer Within
Les Edgerton writes in his book, Finding Your Voice, that the best way to find your voice is to write autobiographically. "Writers will never find a powerful, evocative voice until they learn to be bone-deep honest with themselves, open and vulnerable.