Creativity Management - Don't Write, Rewrite
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Don't write, rewrite
The old axiom "throw away the first draft" is one hundred percent spot on. What the axiom is really saying is split creative from critical thinking.
a) Creative thinking and critical thinking are two separate and distinct processes. The idea is to first produce, then edit.
b) Creative thinking is daring, uninhibited, free-spirited, imaginative, unpredictable and revolutionary. The use of creative thinking fills out the pages of the first novel or screenplay. It creates an idea pool full of a variety of ideas, diverse ideas and novel ideas.
c) Critical thinking is reductive, logical, focused, conservative, practical and feasible. That first draft screenplay is now refined by cutting, pasting and rewriting. That idea pool is looked over by a number of people with the required competencies to select the most valuable ideas.
One the most valuable ideas are selected, they go into development, where the BEST ideas are chosen. The Economist (2003b) states that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes for new products. And four such development programmes are the minimum needed to stand any chance of getting one winner.
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
MORE RESOURCES:
OneBigGame: melding charity with creativity GamePro.com It's like that at many studios, there are ideas lying around that aren't seeing the light of day, and we want take that creativity and put it to good use," ... |
Ad Shop Wins Fifth Consecutive Creative, Innovation Award in 2009 Reuters Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a silver award for its Tecate "Disclaimer" spot, which is part ... |
Marin Interfaith Council: Spirituality and Creativity Evening San Francisco Chronicle Hear artist and author Catherine Revoir speak about the links between creative self-expression and spiritual development. Join us for a fun and expressive ... |
Can-do attitude: Kids express creativity Charleston Gazette mchenry's feel-good, do-good attitude is the driving force behind the weekly outreach program that lets community children express their creative side ... |
Stephen R. Bergerson: Copyright, not greed, behind AP lawsuit Minneapolis Star Tribune AP's Obama photo, like any photo, is protected because its photographer used creativity in selecting and framing the subject and background, choosing the ... |
Cebu Lifestyle The Secret of Winners Philippine Star The people behind Campaign Cebu's winning advertisements is its creative team, composed of creative director Bryan Onglatco, art director Luisa Avancenia, ... |
Costume creativity on parade Imperial Republican The Halloween Parade of Costumes at Chase County Schools is always an event of creativity as K-6 students come to school in costumes for the popular end of ... |
Unleashing Your Creativity While You're Moonlighting Wall Street Journal Taking on part-time work—especially in a creative arena you've always wanted to pursue—is one way to earn extra income and begin exploring new work ... |
 New York Times | Claude Lévi-Strauss's Two-Part Harmonies New York Times He also rejected one of the fundamental features of Western thought: seeing individual self-expression as the height of creativity. ... |
Jones: We Never Had Any Creativity Planet Swans "We never had any creativity about us and couldn't get any tempo going, but full credit to Swansea who have the points and now we must wait until the return ... |
Breathing Out Stage Fright
You're stepping onto the stage, amidst opening night flurry and last minute stage directions. In the audience are the director you'd like to work with, the reviewer everyone listens to, and your first acting coach.
Creativity and Inspiration
Creativity for the mystic has special meaning. In the world of the mystic all is one.
Revenge of the Sith - Creativity and Structure
The common belief is that lack of structure and randomness enhances creative output, whereas in truth, creativity is enhanced when it is organised, systematic and based on highly structured processes. This article will use Episode III of the Star Wars trilogy - Revenge of the Sith - to demonstrate that point.
How To Master Your Game
Learn how to master your area of endeavor the right way. Start out by finding the people and books that will make you exceptional.
Creativity Management - Finish What You Start
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
Creativity: The Key To Getting More Done In Less Time
If your to-do list seems as long at the end of the day as it did at the start (or worse yet, longer!) then you could definitely use an injection of creativity in your work day.Here are five simple ways of using your creativity to improve the quality of your day:1) Stop banging your head against the wall -- A good chunk of the time people waste in a day is due to stressing over the same problems that face them day after day.
A Quick Course in Creativity
This quick course in creativity is designed to give you a platform to stand on as we look at the various ways you can handle home, social and workplace situations, job-search details and career-path decisions.Let's examine what creativity might look like.
Re-Energize Your Brain
We all use tools in our work, and all of these tools need to be re-energized in some way over time. They need to be polished, sharpened, refurbished.
Creative Memory Tricks
What's the biggest problem with memory tricks? Remembering to use them, of course. There are many memory techniques that work well, but you'll forget them when you need them most - unless you make using them a habit.
What is Creativity?
Here in England September represents the end of Summer and the beginning of Autumn as well as the start of the new school year and the start of many new initiatives in business, life and lots more besides.When anyone is looking to make any kind of change in their life, often the approach they take needs to become attractive or appealing in order for them to maintain it and often it may not remain attractive or appealing for as long as we like.
Think Orange! Creativity and the Sacral Chakra
Wouldn't it be wonderful if you could just flick a switch and turn on your creativity? Sadly, at times, tapping into your creativity can feel like trying to squeeze water from a stone. The good news is, there are ways of encouraging creativity and one of these ways is through balancing your sacral chakra.
Creativity and Innovation Management : Why Products Fail!
There is no sure fire route to commercial success but the probability of success can be increased. This is important for at least two reasons:a) Resource Management.
9 Ways to Live Creatively
Creativity - according to Webster's it means having the ability or power to create; characterized by originality and expressiveness; imaginative. Ok that sounds great, wouldn't we all like to be more creative every day? Sometimes the hardest part to trying something new is the first step.
Courage and Creating
Doing anything creative often brings up fears, anxieties, insecurities. Courage may be defined as going ahead in spite of fear.
Creativity
Creativity is the gift to mankind. This is not the thing which can be created by human beings.
The Secret of Intuitive Intelligence
The word intuition comes from the Latin word intueri, meaning "to look within." Webster defines it as "the power or facility of attaining direct knowledge without evident rational thought.
Creativity Management - Collaboration NOT Competition
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
Creativity And You
95 percent of what we know about the brain, we have learned in the last 20 years. So, your beliefs about creativity were probably shaped by faulty information.
How Logic Puzzles Can Help You Become a Better Problem Solver
I have to admit that I am a confirmed puzzle-head. I love crosswords, acrostics, and cryptograms.
Magic In Your Spice Rack
Variety is the spice of life, but spices, historically are the stuff of magic! A spell, after all is really just a recipe and traditionally many of them involve plant life or herbs. Magic doesn't have to be complicated to work.
