How to Get Free Publicity in In-flight Magazines
If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools.
A quick look at the statistics should convince you:
--Many of these magazines have high circulations.
--Many readers are Frequent Flyers, among the most educated and affluent consumers
--60 percent are men; 40 percent women
--74 percent are in the 25-54 age bracket
--86 percent are college-educated
--56 percent hold management positions
--57 percent have incomes of more than $75,000 a year
Here's what I learned recently about while updating contact information for the in-flight magazines:
--Contact information for most of the 22 magazines in my database had changed in the last two years.
--In general, circulation at most in-flight magazines has dropped from 2002 to 2004.
--Several of the magazines have changed editors.
--One magazine has been renamed and reformatted.
--The editors' biggest pet peeve is that too many PR people pitch without knowing anything about the publication. Tom Chapman, editor of "Spirit of Aloha" magazine published by Aloha Air, says he's overwhelmed with PR requests and materials, "99 percent of which is misdirected and I can't possibly use."
--I found six magazines, most of which serve airlines in the United Kingdom and Europe, and I've added them to my database. Several of them aren't even in the major media resource directories.
--Editors are still hungry for business news, food trends, interesting events, tourist attractions and celebrities in cities the airlines serve. So make sure your special event is listed in the events calendar if it's in a city served by one of these airlines.
--Many editors are still inundated with boring travelogues along the lines of "how I spent my summer vacation." Don't even bother sending this stuff.
If you can pitch an idea that's a perfect fit with a magazine's content, an in-flight magazine can result in thousands of dollars in free publicity.
Joan Stewart, The Publicity Hound, has written "Special Report #29: Fly High with Publicity in In-flight Magazines," which includes complete contact information for 30 in-flight magazines. Learn more about it at http://www.PublicityHound.com where you can also sign up for the free ezine "The Publicity Hound's Tips of the Week," packed with tips on how to generate free publicity.
MORE RESOURCES:
 Daily Mail | Kicked off train for writing The Killers on a list Metro A musician was stunned when he was kicked off a train – for writing down a playlist of songs and band names. Bass player Tom Shaw had written down some ... Man thrown off train for writing Killers song titles on list Tom Shaw thrown off train at Fareham for writing down song by The Killers Man thrown off train over set list |
Madoff geeks charged for writing book-cooking code Register A federal grand jury has indicted two computer programmers on fraud and conspiracy charges for developing programs used by Bernard Madoff to cook the books ... |
Fresno State students get high-tech writing help Fresno Bee The project is part of a larger effort to boost student writing — a skill lacking in many new freshmen. Skills also can erode as students abandon proper ... |
Writing women back into history The Union of Grass Valley To celebrate March as Women's History Month, the American Association of University Women (AAUW) of Nevada County is hosting a showing of the PBS ... UNCA hosts events for Women's History Month |
Share this on: CNN (blog) Pope Benedict XVI said Wednesday he has finished writing his official statement, or pastoral letter, on the child abuse scandal facing the Catholic Church ... |
Gloucester man pleads guilty to writing bad checks for cars, Smithfield mansion Daily Press ... guilty to two counts of obtaining property by false pretenses and one court each of using false statements to obtain credit and writing bad checks. ... |
David Weidner's Writing on the Wall MarketWatch NEW YORK (MarketWatch) -- Here's one way of looking at Sen. Christopher Dodd's financial reform bill: if Wall Street hates it, ... |
mom, daughter explore bond by writing book on relationship NewsOK.com Over the years of publishing one book after another, the busy professional writer, wife and mother of three dreamed of one day writing a book with her only ... |
 All the buzz in News (blog) | North Carolina Teacher Suspended After Writing 'Loser' on Girl's School Work FOXNews A North Carolina teacher reportedly has been suspended after being accused of writing "loser" on a sixth-grade student's school work. ... Teacher faces sack for writing 'loser' on poor exam paper Buncombe Co. teacher under fire for writing 'loser' on student's paper NC teacher in trouble for writing 'loser' on student's assignment |
 New Zealand Herald | 'Gaming' Sends Boys' Test Scores Sliding BusinessWeek All of the boys took reading, writing and math tests at the beginning of the study and then either received a video game system plus three games immediately ... Study shows gaming can hinder reading, writing progress Study: Video Games Can Hurt Schoolwork Study: Videogames harm homework |
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