How to Get Free Publicity in In-flight Magazines
If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools.
A quick look at the statistics should convince you:
--Many of these magazines have high circulations.
--Many readers are Frequent Flyers, among the most educated and affluent consumers
--60 percent are men; 40 percent women
--74 percent are in the 25-54 age bracket
--86 percent are college-educated
--56 percent hold management positions
--57 percent have incomes of more than $75,000 a year
Here's what I learned recently about while updating contact information for the in-flight magazines:
--Contact information for most of the 22 magazines in my database had changed in the last two years.
--In general, circulation at most in-flight magazines has dropped from 2002 to 2004.
--Several of the magazines have changed editors.
--One magazine has been renamed and reformatted.
--The editors' biggest pet peeve is that too many PR people pitch without knowing anything about the publication. Tom Chapman, editor of "Spirit of Aloha" magazine published by Aloha Air, says he's overwhelmed with PR requests and materials, "99 percent of which is misdirected and I can't possibly use."
--I found six magazines, most of which serve airlines in the United Kingdom and Europe, and I've added them to my database. Several of them aren't even in the major media resource directories.
--Editors are still hungry for business news, food trends, interesting events, tourist attractions and celebrities in cities the airlines serve. So make sure your special event is listed in the events calendar if it's in a city served by one of these airlines.
--Many editors are still inundated with boring travelogues along the lines of "how I spent my summer vacation." Don't even bother sending this stuff.
If you can pitch an idea that's a perfect fit with a magazine's content, an in-flight magazine can result in thousands of dollars in free publicity.
Joan Stewart, The Publicity Hound, has written "Special Report #29: Fly High with Publicity in In-flight Magazines," which includes complete contact information for 30 in-flight magazines. Learn more about it at http://www.PublicityHound.com where you can also sign up for the free ezine "The Publicity Hound's Tips of the Week," packed with tips on how to generate free publicity.
MORE RESOURCES:
 guardian.co.uk | Steven Tyler Is Just Writing A Book! No Drugs (Allegedly) PerezHilton.com (blog) A spokesman for Steven Tyler has said that the Aerosmith frontman is just taking a quick break due to a shoulder injury and he is working on his ... TYLER IS WRITING HIS MEMOIRS |
Parting Shot: Writing In Alexander for Biletnikoff Award Kansas City Star By Mike dearmond - Posted on 20 November 2009 Danario Alexander is not a finalist for the award given annual to college football's best receiver. ... |
 Hindu | 'Writing is a solo pursuit' Hindu I really believe what happens in the writing experience happens in the reading experience. If there is velocity in the writing, then there will be the same ... |
 Contactmusic.com | Cruz's record label wants him to stop writing hits Ireland Online He said: “I kept writing them and the record company kept shouting at me because I kept giving all the songs away. “I'm not really precious like that. ... Taio Cruz: Breaking charts as well as hearts |
 Times Online | What's This Mania? Twilight's New Moon Radar Redux: Baltimore Arts and Culture (blog) Listen, I study Creative Writing in school. I love literature. I value writing and even more so, I value good writing, unique writing, writing which ... A Fan's 10 Favorite Things About 'The Twilight Saga: New Moon' Reflecting on the 'Twilight' Backlash "The Twilight Saga: New Moon" Review: $1/10 |
 Film School Rejects (blog) | 'Underworld 4' on the Way With 'Shield' Scribe Writing Moviefone According to the Hollywood Reporter's Heat Vision blog, the task of writing the fourth film falls upon John Hlavin, best known as a writer and story editor ... Underworld 4 being scripted by John Hlavin |
Dacre Stoker: Writing a sequel to a beloved classic National Post There are many mysteries surrounding Bram Stoker's writing of Dracula. These include: what resources he used or knew of, how much he actually knew about the ... |
 New York Daily News | Martha Stewart pans Rachael Ray's cooking - and cooking writing New York Daily News Stewart told ABC News' Cynthia mcfadden that Ray's approach to cooking - and cookbook writing - is "not good enough for me." In her first TV interview since ... |
'Precious' Screenwriter Talks Passion For Writing CDInsight Geoffrey Fletcher, screenwriter of "Precious," talked of passions for film writing before coming out with the hit drama. Fletcher said he took up film at ... |
Analysis: Darwin vs. Genesis, a literary smackdown Toronto Star Genesis, it has to be said, is tough to beat as a piece of writing. It contains both the best of the wilderness, emerging over several generations from the ... |
Freelance Feast or Famine?
Sometimes a freelance writing career can feel very much like "feast or famine".At the very beginning, it's almost all famine.
How New Authors Can Keep Their Manuscripts Coherent
In large publishing houses, many manuscripts penned by first-time authors, never make it past the "first reader" who for all practical purposes is a gatekeeper of sorts. This person's job is to weed out manuscripts that do not fit certain established submission criteria.
Which Comes First - Short Story Or Novel?
A writer writes. Bet you've heard that one before.
Is The Theme Running Throughout The Story?
Creative Writing Tips -It's no use coming up with a theme and not using it. Short stories are about a character or characters and about one situation or happening in those characters' lives.
Platform Development Tip #1: Switch Writing Hats!
Around eighty percent of nonfiction books today are written by "experts," that is people who have a) earned credentials in the field they're writing about, b) germinated information via articles, live presentations or other media, or c) had extraordinary, unique or memorably told life experiences relevant to their topic.For an autobiographical work, such as a memoir, an author needn't have any special expertise-she is the foremost authority on her own life.
If You Want to Succeed As a Writer, Dont Just Think It, Do It
It never ceases to amaze me when a prospective writer confesses that he or she has never put anything down on paper. Obviously, that's the first step.
8 Quick Tips on Creating Vivid, Memorable Characters
These 8 tips on using characters in your stories will help you make sure that readers are involved with your story people right from the start.Tip 1: Make sure that the reader knows as early as possible who the viewpoint character is in any scene.
How to Have an Effective Reading Group
Writing leads to reading. Therefore, it's only fair to supply my readers with sufficient information on creating an effective reading group, since the last article was based on writing groups.
Writing For Free: When & When Not to Do It!
Right off the bat, I want to say that there is no right or wrong answer to this topic. A lot depends on your end goal - to get a job, garner publicity, build a portfolio, etc.
Creative Problem-Solving: Following Your Stream of Consciousness
Having trouble finding a solution to a nagging problem? Try a well-known journaling technique called stream of consciousness--you may be surprised at the creative messages you receive from your inner self.Take the case of Shana, an online journaler who had a problematic relationship with a co-worker.
The Demon Fear
You have a great idea for a poem, a story, an essay, an article, a book, or a novel, but you hesitate to write it. Why?Fear is the key to a writer's procrastination, hesitation, and dawdling.
Screenwriting and Screenwriters - beyond Syd Field
Without denigrating the work and contribution of Syd Field to the art of screenwriting, it is about time many screenwriters moved on.Syd Field gave us the plot point - a clearer definition of what was previously known as the "twist" - as well as other concepts such as the "pinch" and midpoint.
6 Ways to Leverage Technical Articles
Technology vendors often contribute bylined articles to trade journals. The articles are great exposure for these companies but they don't come cheap - the trades rarely pay for these articles but the vendors spend time and resources to assign pieces, write them, approve them and submit them.
Overcoming Writers Block
Do you suffer from writer's block? Is there a pending project you are putting off because you lack the inspiration to even get it started? You certainly are not alone. At various times you will go through extended periods of energetic writing as well as lengthy dry spells.
Rejection - Have the Right Perspective and Don't Quit
If you're getting rejections from your submissions, please don't quit yet until you read the following article. I want you to get a perspective on rejection.
Four Act Stories and Beyond
There are various forms of structure, including frameworks, work processes and goal setting.A lot has been written about story structure.
7 Writing Muse Kickers to Fill Up That Blank Page
Nothing is more daunting for any writer than having to stare at a blank sheet of paper.When we stare at a blank sheet of paper, we often think, "What am I going to write?" A few minutes later, it becomes, "Oh my goodness, I can't think of anything to write!" And several minutes later, it turns into something like, "Write, dangnabit! Write! Write! WRITE!"Some writers call this writer's block.
Writing for the Internet -- How To Give the Readers What They Want
In this article you will find tips on: How to intrigue your readers from the very start-the most important part of your piece isn't the content, Once they're hooked-reel them in, How to keep them reading through the entire piece instead of scanning for information, Break it up!-How to keep their attention span from reaching its limits, and How to keep your readers from becoming distracted while reading your well crafted articles.IntroductionIf you're new at writing on the Super Information Highway you may be stumped as to what readers want.
Get An Attitude About Your Writing
(This excerpt is taken from my new writing workshop Writing To Sell In the Internet Age.)Writer John Clausen, in his excellent book about freelance writing: Too Lazy To Work, Too Nervous To Steal, recommends that you get an attitude about your work.
10 Secrets For Everyday Writing Success
During my 25-year career in a variety of professionalpositions in both the private and public sectors I have written literally thousands of letters and memos andhundreds of reports. If I had to boil-down everythingI've learned about practical day-to-day writing for bothpersonal and business purposes into 10 key points, thiswould be my "top 10 list".
