Top Ten Ways to Write Like a Pro Checklist


Sure you can write, but can you write crisp, compelling copy that
ezine publishers, related Web sites, and book audiences will
clamor for?

To sell well, your articles, reports, books, and copywriting need to pass the checklist below:

1.___Make your book or article title or headlines grab your reader by the collar.

If your titles and headlines are ho hum, your prospective audience will leave you instantly. Headlines and titles are far more important than the copy that follows. A clever title is great, but an even better title is clever and clear.

Shorter titles sell better than longer ones, because they are easier to remember. Make each word count because your potential buyer  will spend only four-eight seconds on the book front cover. On your Web site sales letters and your Web home page, your headlines must grab your visitors' emotions and curiosity to lead them to buy. While some long titles have succeeded, usually the shorter, the better.

2.___Create your opening paragraph of your book chapter, your introduction, or your web copy to entice your reader continue.

It's not the book, it's the hook.  In fiction, start with the most exciting and important incident first. For fiction and non-fiction, open with dialogue. It's more present and exciting. It shows rather than tells. In non-fiction open with two or three compelling questions your reader can connect with. Point out your readers' challenges through them. Then follow with the thesis, a story and other solutions. 

3.___Make each part of your  non-fiction book, report, article, or sales letter support the thesis.

For instance, the thesis of this article is "You will sell more books or services when you use these 10 ways to write like a pro." Once you give each book, each chapter, each article a thesis, you'll write more compelling, organized, and easy-to-read copy.

4.___Pursue friends and associates to edit your work. Send them a survey asking for their feedback on small amounts at a time. Always reward them with a free book at the finish, or a free special report you create from your longer pieces. Edit three times before you submit  your piece to a professional editor or book coach. .

6.___Use strong, emotional or visual, power verbs rather than
linking verbs like "is," "there is," or "start to or begin."

These linking verbs create passive, long sentences. They stop movement and slow  readers down or bore them. Readers
expect straight forward copy, and when they don't get it, will put your book or other writing down, never to return. Not a good way to receive word of mouth referrals. Start your sentences with the subject, then add a power verb. Find these listed in the eBook, "Use Power words to Spice Up Every Page of your Book or Web Site."

7. Stop loading your copy with telling words like adverbs. Every time you see a "very" or an -ly ending in your work, rethink. Check with your Thesaurus to see the more compelling possibilities. Think corpulent instead of very fat. One specific word is always better than two mundane ones. When you see "suddenly," a favorite of most writers,  map out a picture, dialogue, or emotion to show sudden movement.  

8. ___Corral your writing into concise, compelling sentences.
Know that the standard sentence is 15-17 words; anything longer means difficult level. Today's business readers want shorter and to-the-point writing. Yes, you want some variety, just remember what your audience wants. Redundancies fill your first draft. Make your first edit hone in on these. Slash and burn them because they talk down to your audience.

9. ___Make sure your piece is coherent. Test whether it flows
or sounds natural by reading it aloud. When you stumble on a word or phrase, you can bet your reader does too. Once your piece passes this test, you can offer it to others for peer editing.

10.___Make your dialogues believable. No long speeches, please.  Short dialogue reflects real life situations. . Use "said" rather than "screamed," "pouted."  Show these in your character's action. "Said" is like a comma, and readers don't like to be slowed or talked down to.

Attract contacts, sales, clients, and make a difference in other's lives using this "write like a pro" checklist.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


MORE RESOURCES:
RELATED ARTICLES
Passionate About Writing?
I'm a writing fool! 2 book proposals, 1 user's guide, a business technology analysis paper, and a FileMaker Pro 7 application! Can you say, "RedBull?" Actually, my preferred energy drink of choice is Monster. But I'll save my energy drinks discussion for another time.
Write Strategy: Think, Believe, Attack
Think of writing like karate..
The Iniquitous Slip
All the famous writers I heard of could paper the walls of their offices with rejection notices.Rejection slips are the bane of all writers, yet they are inevitable.
A Beginners Guide to Writing a Novel
No one is born a novel writer. But do you believe that we all have the capability to be writers? Impossible as it may seem but the answer is yes! If we have the passion for it and if we strive to make it happen, novelwriting can be as easy as writing ABC.
Stimulate Your Sensebuds...and Wave Goodbye To Writers Cramp!
When you get stuck for ideas, and the words won't flow, invariably it's because one, more or all of your senses aren't being stimulated.Staring at a blank screen or sheet of paper really doesn't help.
Three 30 Day Journaling Ideas
Here are 3 journaling or diary ideas that can contribute to, and enhance your life. You can use a notebook, The 5 Year Journal, a blank book, even a computer.
Writing Press Releases That Get Noticed
Among the various foolproof methods used to boost traffic to your site (ezine advertising, and search engine submitting, to name a couple) one method seems to be forgotten about by many new Internet marketers. That method is writing press releases.
Best Writing Advice I Ever Got
I've been in the communications business a long time?over 25 years. During that period I've gathered writing suggestions from all over, and put much of it in my new book "Words That Stick.
Writing Made Them Rich #2: Charles Dickens
Charles Dickens was born in Portsea, England, in1812. His father was a clerk in the Navy Pay Office,stationed at Portsmouth.
The One-Plot Wonder
Back in the mid to late 1980s I was a security guard. The pay waslousy, but it gave me many hours in seclusion to write shortstories and novels.
How To Filter Description Through Your Characters
How do you describe a scene without slowing down the pace of your novel? What do you include? What do you leave out? Here's a neat trick: use your own experiences as a guide.When we encounter a new setting or new experience, all our senses are on the alert.
Essay Types and Modes Youll Need to Write for College
~TYPES~You Want Us to Write What? Understanding the Task AssignedWhich academic essay writing types we use depends upon which disciplines (or classes) we write for. Each instructor or professor will assign papers that invite us to reveal in writing what we have learned/what we think about the material for that particular class:* ANALYTIC-A classic style used in art, science, history, psychology, education, and most other disciplines across the curriculum to explore and investigate an idea, process, person, action, or attitude.
Retail Margin, Trade Discount, and What it Means for the Author
DEFINITIONSRetail margin is basically the difference between your book's wholesale price and your book's retail price. For example, a book with a cover price of $10 and a wholesale price of $5 has a 50% retail margin.
Why I Write
I started writing as a way of keeping safe memories of a particularly adventurous 3 years of my life when I became totally addicted to the world of online chat rooms and met a number of 'gentlemen' for real that I met in fantasyland online.However after I allowed an educated friend to read my short stories, I was motivated to attempt a manuscript, and whilst it was extremely daunting to open my life up for judgement, I considered the good I could do by way of educating people on the dangers of this kind of activity far outweighed my personal discomfort.
Know Your Editing Choices
Each author has special editing needs. To save yourself time and money, look at the choices below and decide which kind of editing suits your needs.
Have You Plotted Your Story Before Writing It?
Creative Writing Tips -The writer, who doesn't have the time to plot, always finds the time to rewrite.Sound familiar?I've been guilty of this too, back in the early days of my writing apprenticeship.
Writing for Local Veterinary Hospitals
Freelance writer STANLEY BURKHARDT has a passion for animals. He loves animals so much, he crafted himself a new career.
Home Business Writing Made Simple
Have you ever written a letter to a friend? Ever written an outline for any project you were about to start? What about a shopping list? If you have, and I imagine most have, you can then write focused, brief, content articles for your online home business.Why write? Well, of course you can spend lots of money to drive traffic to your site with absolutely no guarantee that you will obtain a single sale.
Writers Who Consistently Cut The Mustard Do So Because...
Have you ever wondered why certain writers are able to churn out seemingly endlessstreams of published bestsellers while thousands upon thousands of others suffer an endless stream of rejection slips?Sure, you can get lucky first time out, once in a blue moon.I did.
Sell More Books With a Powerful Back Cover
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten or so seconds on your back cover-a great opportunity to convince them that your book is necessary for their success.

Home | Articles Site Map