menu Language Is A Virus

Tell the World About You

You have a new website, or a new business, or both - or your site isn't getting the kind of traffic you want and need. How are you going to tell the world about what you have to offer and where to find it?

If you have deep pockets, you can start buying ads in newsletters and ezines and hope somebody reads them. If you have even deeper pockets, you can have press releases sent out in major markets all over the country, even around the world. (Actually, those are not deep pockets - they're more like mine shafts!) OR...

You can write articles for other people to publish in their ezines and newsletters. Who, me? Write? Right. It isn't that difficult, assuming you have an average command of the English language. Or, more correctly, the American language, which is quite similar yet substantially different from English. George Bernard Shaw said, "England and America are two countries divided by a common language." But, enough of that.

The Internet is awash in "gurus", the vast majority of them self-appointed. I make no such claim. I am a practical writer and editor who believes the primary goal of this kind of writing is clear, concise communication. On that basis, I offer some advice and tips:

  • Write about what you know. If you're Joe or Jane, an office worker whose hobby is gardening, don't write about search engine optimization. Your goal is to publicize your new gardening website or ezine (or both). Write about gardening, and let someone else handle the SEO.

  • Write a "conversation". By that, I mean write as though you were speaking to another person, one-to-one. You're not writing for some literary journal, but for folks pretty much like yourself. "Talk" to a friend, and avoid expressions like "some of you", which is impersonal and puts distance between you and your reader. Bad idea. Instead say "some people", or something similar. Keep it conversational.

  • Facts count. If you're not sure about something, find out before including it in your article. Otherwise, you'll become known as unreliable, which can be fatal in business.

  • Grammar counts. Let me guess: you hated English class and just barely passed. Well, if achieving your goals is important to you, make the effort. Here's a free site that can answer more grammar questions than you can likely ask:

    For punctuation questions, get my free guide (in Adobe PDF) at

  • Be concise. If you want people to read your articles, give them something of value and make them easy to read.

  • Numbers count. The more your articles get published, the more you will be thought of as an expert, and the more people will visit your website or subscribe to your ezine..

    Once you've written an article, how do you market it to publishers who might want to use it? Well, you can:

  • Search for ezines and newsletters covering your topic and email the individual publishers, offering your article. I used to do that - time consuming and frustrating. OR

  • Do what I do - use and have them do it for you (No, I am not an affiliate, but we are friends.) Here's what they do:

  • Promote your article to hundreds of publishers

  • Send it directly to all their registered publishers

  • Give you the advantage of great positions with Google and Yahoo, and others (but they're the monsters)

  • List your article in their "Authors We Recommend" section

  • List your article in their search directory

  • Your article gets a full search engine optimized Web page, including your website (in your Author's Resource Box).

  • Promote your article for a full year - or more

  • Submit your article to 40+ search engines and directories

    Is it free? Of course not - would you do all that for free? But, I guarantee you this: it's dirt cheap and much less than it would cost you to do it yourself! So what good is writing if nobody reads it? You want results, right? Go with the pros.

    Recap: If you want exposure - publicity - and increased traffic/subscribers, write decent articles and have them extensively marketed by

    I don't believe in "luck", so I'll wish you: Good Writing!

    About The Author

    Kent Butler is an entrepreneur, writer, and editor, who publishes a free cat-lover's digital magazine called Catnip Chronicles. He has a service that makes fully-personalized, custom-made crossword and word search puzzles at, and he edits the weekly journal of iCop, the International Council of Online Professionals, where he is a Founding Member.

    © 2004 Kent Butler All Rights Reserved

    Is The Theme Reinforced In The Ending?
    Creative Writing Tips -By now you should have an idea that your theme has to reach its conclusion just as your story does. But our theme has to do more than reach its conclusion - it has to be reinforced in the end and by doing this, it will strengthen all that we have said in our story.
    Make Your Readers Cry
    You know, I really hate it when someone catches me crying over a book.I surreptitiously dab at the corners of my eyes with a finger.
    7 Reference Books for Your Desk
    I hate to admit this, but I rarely get an original idea. That's bad for a writer.
    Comma Usage Made Simple
    Don't they drive you nuts?You can visit all the rules of style you want, and you can readall the books and articles you want. You'll still be confused.
    Is Someone Plagiarizing Your Work?
    About two weeks ago I received an article submissionthat immediately attracted my attention. The title wasidentical to the title of an article I wrote and whichwas published in 'WebProNews' in May 1999.
    10 Tips To Help You Pack More Power Into Your Business Writing
    1. Before you write anything down define not what you want to say, but what your message must achieve.
    Water to Swim In
    Not long ago, I took stock of my unrealized desire to be a published writer, or maybe I should I say ‚??Writer‚?? with a capital ‚??W.‚?? For some reason it always seemed a lofty goal, to want to see my byline in print.
    The Practice of Writing
    Virgil, the great Roman poet, wrote "Practice and thought might gradually forge many an art." From this we can assume that practice comes before thought, and so it is with present day writers.
    Beginners Blues: How to Collect Samples, Testimonials, and References as a Freelancer
    Beginner's Blues: How to Collect Samples, Testimonials, and References as a Freelancer by Brian S. Konradt of BSK Communications and AssociatesMy samples are self-selling.
    Conflict - How To Keep Your Readers Turning Pages
    Some writers are just too kind.They hate to put their characters under any kind of pressure.
    Use These 3 Editing Tips to Ensure Your Writing Hits the Bull's-Eye
    The first step in the writing process is to put your ideas down on paper. Once you have text to work with, the second step is to revise what you have written to make it as clear, accurate and powerful as you can.
    A Checklist For Drafting Business Letters And Emails
    Write Right - You have an all important business letter or email drafted, proof read and waiting to be sent. Before you dash it off, use this self questionnaire to ensure that you have written to Express and not to Impress.
    A Perfect Day for Writers
    In one of the exercises in my "Getting Started as a Freelance Writer" workshop, I ask participants to describe what a "perfect day" would be like for them.The responses are frequently tender, wistful and unfailingly vivid.
    Revising Your Manuscript: Fourteen Questions to Ask Yourself
    1) Can you summarize the story in about a sentence or two?Example:Three daughters try desperately to save their father from his conniving new wife.A cop has to fight a losing battle with the bottle and discover the identity of a serial killer.
    Common Writing Mistakes
    Most books aren't rejected because the stories are"bad." They're rejected because they're not "ready toread.
    Ten Tips To Get Started Writing Your Book
    You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.1.
    Before You Write Your Book, Organize Its Parts - Part 1
    If you are a serious writer who wants to publish and sell books and informational products, you need to be able to find all of its parts in a minute or less. Filing only the important parts of your book will yield fast-writing your book.
    Getting the Story Down
    Questions and answers on writing life experiences for ourselves and others.Index of Questions1.
    Do You Plot With Your Character In Mind?
    Creative Writing Tips -You are plotting the story. You write down what will happen, what problems will arise, what obstacles you will place so the character won't reach his goals immediately, what he's going to do to overcome these problems etc?So all these things will be happening to your character since it's his story we are telling.
    What You May Not Learn In College... (Part Two)
    If you become a writer for any publication, private business, public entity, non-profit organization and/or large corporation that employs more than one editor, you may find that your job description, expected contributions, desired writing style and similar "guidelines" for your position - are subject to change daily/weekly/unpredictably - according to each editor's mood and/or personal preferences. It takes time, but eventually you will learn how to satisfy everyone to the best of your ability.